After giving yourself body and soul, sweating bullets and doing your best to create and publish good content on social networks, is it barely shared? Are you not receiving the likes or comments you expected? Something is wrong and it’s called interaction!
And we understand you, it feels ugly. But how to improve and increase interaction on social networks? Don’t worry, we are going to work together to improve the focus of this content and thereby ensure that it reaches more people but above all buy 50 facebook followers, that they have feedback. From CoCoBlog we have prepared some tips for you
What do we understand by interaction on social networks?
Interaction on social networks is the set of actions that people take when interacting with your account and content. Here we talk about reactions such as likes, dislikes, favorites or loves, shares, responses and comments that your publications receive.
But also, private messages, visits to the profile through a publication, clicks on links that we include in the content of social networks or visits to the website from social networks, among others.
Get more interaction. That’s the question. What does the interaction depend on? Do we need many followers? Publish what type of content?
Yes, the number of followers on social networks clearly influences how your business achieves visibility, notoriety, brand image and interaction. But… Having a large community does not guarantee that they are interested in your brand, that they are going to interact with you or that they are going to buy or affiliate with you.
The important thing is to have a qualified community , followers with real interest in your brand, your products and services and the content you offer. This does ensure interaction , reach and, with it, engagement , which is the degree of commitment, loyalty and involvement that your followers show with the content.
In addition, interaction is also directly related to your content , what you offer to the community. If your posts are engaging, meet people’s needs, or solve their problems, you’ll receive engagement.
Now, if the people who follow you do not interact with your content, it is because your publications do not stand out, are not interesting, and do not attract the attention of users. Luckily for you, this has a solution. Keep reading because later we will tell you how to improve your content to increase interaction on social networks.
Why is it so relevant to search for the conversation on Social Media?
Social networks were born to be social. If followers do not interact with the account and what we publish, it is like talking to a wall: they do not listen to us, they do not read us and they do not see us. We are invisible! Our account is dead and this affects a bad brand image.
If, on the other hand, the users who follow us like our publications, share them with other users and comment on them, we are in their center of attention, we are of interest and trustworthy.
When people interact with your posts, the social media algorithm finds them interesting and shows them more. This means that your account achieves more reach and visibility and your posts will reach more people. And those people have every chance of becoming potential followers and customers for your brand. And that’s what it’s about.
Tips to increase interaction on your business’s social networks
- Create and share valuable content: the social media content you share must be quality, relevant, useful and attractive. It must respond to the needs and interests of users and resolve their problems and doubts. By offering your audience what they want to hear, see or read, you will get them involved and committed to your brand.
For example, if you are a brand that sells skin care, talk about facial routines for oily skin, provide tips for taking care of your skin in summer or winter, etc.
- Apply Pareto’s Law or the 80-20 rule: related to the previous point, publish 80% content of interest to your followers and 20% commercial content, to sell you: about your products and/or services, promotions specials, active offers…
Adapt the content to each social network: do not publish the same post on different social networks. Adapt the content taking into account the characteristics of each social network and the audience you have on it.
- Publish posts in the best time slots: here we refer to the days and hours in which your audience is most active on social networks. This ensures that a large percentage of users will see your posts and interact with them. Don’t know what the best time is? Go to the statistics of your Facebook or Instagram account.
- Determine your posting frequency: There is no best or worst posting frequency. It depends on the social network! The number of times to post on Twitter is not the same as on Facebook or Instagram stories. And also your brand! Test and analyze what works best with your audience.
- Include calls to action: Did you know that users interact more if they are asked to do so? A good way to do this is to include a call to action in your publications , that is, invite them to do something specific: comment, share the publication, save it, tag someone or give your opinion.
Propose actions that are easy to carry out and the interactions will come by themselves. For example, if you are a travel agency, ask your followers and users in general to tell you what was the funniest anecdote they experienced during their vacation.
- Use hashtags: Using hashtags on social media allows your content to reach new people who might be interested in what you share. Including tags in your posts increases their reach and visibility and encourages interactions.
- Ask polls and questions: Voting and questions encourage participation and encourage user interaction. In addition, they are an ideal resource to obtain valuable information from your user community.
- Add buttons for users to share your content on social networks: by including social buttons for users to share the content you generate on their social networks, such as blog articles, newsletters or landing pages, your reach will skyrocket. You will reach a larger audience, beyond your own followers, and with it, more people who will be able to see and share your content. Interaction more than assured!
- Communication is two-way! Interact with users too: Respond as soon as possible to users’ comments and messages, comment and like posts from your community of followers and share posts in which they mention or tag you.
Remember: in digital marketing to know if something works or not…
You have to do tests! Evaluate your posts and analyze the following engagement metrics: clap rate, average engagement rate, amplification rate, and virality rate.
Applause rate
It is the number of approval actions such as likes or favorites that a publication receives in relation to the total number of followers. When a follower likes one of your posts, what he or she is doing is recognizing that it is valuable to him or her.
How it’s calculated: Add up all the approval actions a post has received over the course of, say, a month. Divide that amount by the total number of followers and multiply by 100 to get the clap rate percentage.
Average interaction rate
It is the number of actions per interaction such as likes, comments or shares, among others, that a publication obtains in relation to the total number of followers. A high engagement rate means your content is resonating with your audience.
How it is calculated: Add the likes, comments and shares that a publication receives. Now, divide the figure by the total number of followers and multiply by 100 to find out the percentage of the average interaction rate.
Amplification rate
It is the relationship between the number of shares per post and the total number of followers. It is the speed at which your followers consume your content and share it. The higher the amplification rate, the more willing followers are to link and connect with your brand.
How it’s calculated: Add up the total number of times a post was shared, retweeted, or shared in stories during a month. Divide that number by your total number of followers and multiply by 100 to get your amplification rate percentage.
Viral rate
It is the number of people who shared your post in relation to the unique number of views (impressions) that the post has had during a specific period of time.
How it is calculated: Measures the impressions of a post and the times it has been shared. Now divide the number of shares by the number of impressions and multiply it by 100 to find out the viral rate percentage.
In this way, you will be able to know if your strategies to increase interaction on social networks are achieving the desired results or not and therefore, you should adjust, optimize and improve them.
As you can see, interaction is an essential aspect to ensure the success of your social media strategy. It is essential to build your reputation, create a lasting relationship with users and make them loyal to your brand and increase the reach, visibility and engagement of your content.